Social media. Whether you love it, hate it or are simply enjoying the view – for me, it’s been a wonderful introduction to a lot of talented and creative people.
A few years ago illustrator Niki Groom aka @miss_magpie-spy introduced me via Instagram to Nuala, owner of the label Daughter of a Bohemian and thus began a serious denting of my bank balance and a creative communing that has resulted in an exciting collaboration coming soon to Bloomsbury. The Daughter of a Bohemian Concept store offers smaller brands the opportunity to rent space within the dreamy interior of a historic townhouse opposite the British Museum. With a boutique coffee shop on the ground floor to attract passers by, the stairs then climb through three floors featuring cleverly curated buys for home, womenswear and children’s clothes. From hand made macramé bags and plant pots by Cocoon & Me to bright artisan bedspreads boasting subtle gilt paisley designs from Dilli Grey, the store offers a luxury experience of off-piste, smaller designers at accessible price points.
Daughter of a Bohemian – known for hand-beaded, hand-painted and embroidered bespoke pieces, the premise of DOAB, whilst slowing fashion down, is also to create ‘treasured items’ that will stand the test of time. The concept store is Nuala’s brainchild which she sees as “a creative hub and platform to help like-minded brands, modern artisans and artists to showcase their work and get exposure. Through their shared networks they help promote each other and ‘The Daughters’ help promote through PR, shoots and an amazing pool of contacts that they have amassed through years of experience in their respective fields. Many of our labels do not have their own websites as they are small home-grown businesses and therefore their main sales platform is Instagram. The interdependent concept gives them a chance to meet and engage with their customers in a unique way”.
Shown here the embroidered camouflage sweatshirt from Daughter of a Bohemian. @daughterofabohemian
Featured below; Viva la Vandal tee and Daughter of a Bohemian hand painted track pants.
Featured below; outfit as before, bag by Cocoon & Me.
Featured below; Katachi embellished cropped top, Daughter of a Bohemian hand-painted camouflage pants.
Cocoon & me – working with planet-friendly materials such as jute, rope and other recycled textile yarns, designer and stylist Paula uses macrame, crochet and knitting to produce a range of original hand-made fashion accessories and stunning pieces for the home and garden. Her bespoke work is featured in many contemporary cafes and restaurants and her beautiful plant container cocoons are perfectly timed to work with the renaissance for plants in the home – especially amongst trendy, young urbanites. Instagram @cocoonandme
Florence Rose wearing the best selling embroidered white kaftan from Dilli Grey.
When I first discovered Stories of Poem on Instagram and subsequently posted an image of me wearing my beautiful hand-made piece, it’s safe to say that designer Helen O’Sullivan was besieged by requests from embellishment hungry fans, desperate for a piece to whisk off on their summer travels. From kimonos to kaftans, these are beautiful, bespoke and very affordable. Because she juggles the making of them with raising her children, it takes time for her to make your purchase, BUT they are definitely worth the wait and bring a hit of gorgeous colour to every wardrobe. The good news is that you will be able to shop a capsule collection of the brand at the concept store from the end of July. Instagram @storiesofpoem
Featured below; Daughter of a Bohemian embroidered kimono and Dilli Grey white, embroidered kaftan.
Featured below; Katachi printed wrap skirt, Nix beaded & chain bracelet and Cocoon & Me plant holder
Featured below: Katachi embellished top and Daughter of a Bohemian mirror embroidered camou-pants.
Nix – hand-made in Cornwall by Niki Calvet, this is bright, beaded wrist adornment for those who like to up their colour game.
Atticus & Gilda – just gorgeous luxury children’s nightwear and accessories. If you know of a ‘new addition’ this is most definitely your pitstop for a pretty present. Instagram @atticusandgilda
…details from their super cute Instagram feed.
Meet ‘The Daughters’…
Nuala Ferrington – founder @daughterofabohemian
Lisa Friedl – design, trend & sourcing consultant @myownfreewill
Shelly Vella – consultant fashion & style director @shellyvella
Arieta Mujay – press & pr consultant @arietawho
Nicola St Louis – visual merchandising consultant @nicolastlouis
Ziggi Golding – art & photography curator & consultant @ziggigold
Follow our Instagram pages for launch date news or contact hello@daughterofabohemian.com for more information on how to get onboard.
Fashion direction & photography by Shelly Vella
Hair & make up by Frances Prescott
Model Florence Rose at Milk Management
Shot on location at The Daughter of a Bohemian Concept Store, 44 Great Russell Street, London, WC1.