It’s pretty likely that the latest heatwave to rock the British Isles WAS our summer, but just in case a holiday abroad may still be on the horizon for you, today’s post brings you a little taste of inspiration, St Tropez style. Back in March, The Stylish Stuff pre-empted swimwear-shopping traumas with our ‘In the swim of it’ post – one for people like me, who often panic-shop the day before jetting off. IF ONLY Mimi Holliday Swimwear had been ready to shoot at that time. This is Bardot-esque, beautiful and flirty swimwear from the woman who coined the term ‘Bottom Cleavage’ and went on to shake up the lingerie market with an entirely new genre of beautiful bras and delectable knickers. Damaris Evans founded her namesake brand back in 2001 and created Mimi Holliday, it’s cheeky little sister in 2003. This summer sees the very first swimwear collection from the label, which, from the bow-backed bikini bottoms to the chic cotton beach dresses, is suitcase fodder that jetsetters everywhere will just adore. It’s inspired by Damaris’s holidays at her home in the South of France and her favourite novella ‘Bonjour Tristesse’ by Françoise Sagan. Set in 50’s St Tropez, it inspired the choice of Lege-Cap-Ferret as a location for the shoot, and you can also find the book online alongside the collection to purchase. So, without further ado and to get you in the mood for a little beach time, we present an exclusive set of images showcasing our favourite pieces. The spirit of summer in one little feed. You’re welcome…

 

Every girl needs a Riviera red polka dot bikini, £230, Mimi Holliday.

 

From beach to boardwalk – Cecile white bikini £79; Soleil Panama hat £145; Soleil Celebrate beach bag £145 all Mimi Holliday.

 

Aye Aye Captain, Soleil white bikini £135.

 

All washed up, Soleil white bikini as above.

 

Coming soon….

Mimi Holliday has also joined forces with Bravissimo, one of the lingerie market leaders in small back and big cup bras and an exclusive collection with all-inclusive sizing ranging from 28-38GG will be coming later this year. “To embrace this sizing makes me so happy to give all those gorgeous girls that weren’t able to wear Mimi historically, the chance of joining our world”, says designer and founder Damaris, adding “In Mimi’s world our priority is to make our cleavage look beautiful, allowing us to be comfortable and held in discreetly. Mimi lingerie can be wild and fun, however with beachwear, I wanted the launch of the collection to be classic, chic and timeless in all our favourite shapes – I can’t believe we haven’t done it before!”

Lounge attire. Cecile polka dot bikini £95; Panama hat £195; handmade Italian sandals in gold £95, all Mimi Holliday.

 

Free Spirited – Brigette white swimsuit £135; Brigette oversized round beach towel £125, both Mimi Holliday.

 

Sunseeking in a fuchsia Bonjour bikini £79, Mimi Holliday.

 

Swoon…Jaguar halterneck bikini set, price tbc.

 

And relax…

 

Land ahoy. A little French fancy, bow-bedecked, polkadot style.

 

The Breton goes ooh la la bikini. Cecile stripe bikini £79, Mimi Holliday.

What would be in my ‘Stylish Stuff’ Cecile cherry printed straw bag,£75? From left; most definitely the Cecile stripe bikini, £79; Bonjour Tristesse novel £7.99 and the Brigette beach dress, £125.SOLD.

 

“Before Damaris, a bra was a bra, and a knicker was simply a knicker.” VOGUE

…and NOW look what she’s done with swimwear. The Stylish Stuff LOVES. To shop the collection go to:

www.mimiholliday.com

 

Fashion Director / Editor Shelly Vella

Photographer Emma Sweeney

Art Direction Damaris Evans

Model Lucinda Milton

Shot on location in Lege-Cap-Ferret